|
If your brand is not your most valuable Asset, you are under-performing. We help you achieve the highest Return on Your Brand: financial, revenues, profits, reputation... Brand Building is the fastest and most efficient way to create sustainable value for your business. We create value through your brand, throughout your organization, and ignite an inside-out brand value creation momentum where every bit contributes to the bottom line. Your Brand Strategy is your most actionable and efficient decision-making tool. It becomes easy to choose brand builders (high ROI) over brand distractors that cost money and lack return. |
|
If you want different results, you have to be willing to do things differently. Are you ready? It will feel uncomfortable. Embrace it. You are advancing your business.
Question everything. Today's "truths" are tomorrow's old tales. Challenge religiously current belief systems to free new possibilities. Lead or someone else will. We co-pilot as pragmatic thinkers and conceptual doers. We foster an on-going entrepreneurial attitude. |
|
We help you create conceptually-based value that can surf the waves of change
|
Change is a fact of Life. Evolve or die.
Foster a culture of continuous co-creation.Assemble a team that has more differences than similarities, and channel the sparks to create a powerful internal momentum, key to any big company to succeed beyond numbers, reach the hearts of their consumers. |
Innovate like you are breathing.See the opportunity. Make it exist. Make it matter!
|
|
Having a great offer is great...but in this world of overwhelmingly abundant alternatives, unfortunately this is not enough. Do not fall in love with your product or idea. You are wasting time and money.
You have to mean something that matters to your consumers. That 'meaning' is what is valuable. "What is well conceived can be clearly enunciated, and the words to express it come easily " (Nicolas Boileau). In 5 words maximum, what is the Business you are "really" in? |
|
|
A company is all about people. The people who make it, the people you make it for.
Listen. Listen to your customers. Listen to the world. Listen to what is 'really' said and see how it resonates with your D.N.A.® Make it an opportunity to grow. "Hire people who are better than you are, then leave them to get on with it. Look for people who will aim for the remarkable, who will not settle for the routine." - David Ogilvy Invest in people. Demand they'll become the best at the one thing they are really good at. Encourage talents. |
|
|
Everything speaks. What you do. What you don't. In a super fast-evolving environment, the latter is the worst option.
Align everything. Stick to your Brand genetic blueprint so you can move fast and keep building forward. Leverage each opportunity to create value. This is the Art of Brand Building: make everything speaks, and everything speaks right! |
|
A brand is a living organismAs every living organism
the brand has a genetic program that is unique and fundamentally marks its life. Understanding the real “fabric” of brands allows us to deliver a higher return on your Brand. We identify what is unique to the brand and has potential value i.e. your Brand Distinctive Natural Assets® |
"The Stuff of Life: A Graphic Guide to Genetics and DNA" by Marc Schultz, Zander Cannon and Kevin Cannon.
|
Precision matters...
|
Misreading the Brand has consequences.
At best, you are not leveraging its Assets. At worst, you are endangering it by forcing it to be or do something it fundamentally cannot. If you are investing in a business you want to know what the Brand Assets are, and with precision, so you optimize your ROI: sales, profits, stock, reputation, value... A very thorough protocol allows us to identify the building blocks that matter, and combined with a genuine empathy for the brand, we are able to recommend how to best harness their value in the marketplace. |
|
You cannot control your environment but you can control your Brand. Knowing your Brand D.N.A.® makes decision-making simpler and more efficient. Your focus is internal: keep building the brand through every single thing you do or say, inside and outside the company. That clarity frees vital strategic creative thinking across the entire organization, and stimulates everyone's leadership. Every one moves ahead and seemingly intuitively. This is the fabric of a successful brand!
|
|
As long as you know with clarity the true "element or sequence" that holds transformational power, you have a chance.
|
